Have you ever wondered how many logo designs bombard as in a day and how influential branding is?
Go ahead and take a guess at the number we see in a day.
The average American sees 16,000 advertisements, logos, and labels in a day. Isn’t that amazing? That data was collected in 1999 and is used in the book, Logo Design Love. I am sure with the influence of social media and the new type of marketing called inbound marketing, that we see a lot more advertisements, logos, and labels today.
Why logos should cost more than $50
There are so many websites out there that sell pre-designed logos for real cheap and all a company has to do is slap their name on it. While this may be cheap and fast, it does not really represent the company. Every company needs brand identity and it is important to have a logo that sets a company apart from the crowd.
Let’s define what a logo is. A logo is used for instant public recognition of an organization. It provides trust and loyalty for its audience, as well as tell the story of a company and its goals. No pre-designed logo will ever tell the story of a company and using a pre-designed logo is harmful for business because someone else probably has the same $50 logo, but with a different company name. In order to create an effective original logo, a graphic designer must go through a design process.