Logo branding & identity in 5 minutes

Comments Posted on Mar 22, 2010 Posted by leah

Have you ever wondered how many logo designs bombard as in a day and how influential branding is?

Go ahead and take a guess at the number we see in a day.

The average American sees 16,000 advertisements, logos, and labels in a day.^[1] Isn't that amazing? That data was collected in 1999 and is used in the book, Logo Design Love. I am sure with the influence of social media and the new type of marketing called inbound marketing, that we see a lot more advertisements, logos, and labels today.

After being influenced from reading David Airey's Logo Design Love, I decided to do my own experiment with how many logos I see before going to bed by just doing my daily routine.

Cheap logo design

1

Comments Posted on Mar 04, 2010 Posted by leah

Why logos should cost more than $50

There are so many websites out there that sell pre-designed logos for real cheap and all a company has to do is slap their name on it. While this may be cheap and fast, it does not really represent the company. Every company needs brand identity and it is important to have a logo that sets a company apart from the crowd.

Let's define what a logo is. A logo is used for instant public recognition of an organization. It provides trust and loyalty for its audience, as well as tell the story of a company and its goals. No pre-designed logo will ever tell the story of a company and using a pre-designed logo is harmful for business because someone else probably has the same $50 logo, but with a different company name. In order to create an effective original logo, a graphic designer must go through a design process.

Graphic Design. A work in progress

1

Comments Posted on Mar 03, 2010 Posted by leah

The graphic design portfolio and blog of Leah Canseco

I'm here to join the thousands of voices out there in the blogosphere. Finally.

Hi. I'm Leah and I'm a graphic designer. I love visual communication and love being a graphic designer. I wouldn't change what I do for the world. I need my daily dose of visual communication whether it be from personally designing something, or being influenced by the the things I see around me. I am very fond of logo identity and branding, as well as typography.

Logo branding & identity in 5 minutes

Have you ever wondered how many logo designs bombard as in a day and how influential branding is?

Cheap logo design

Why logos should cost more than $50

Graphic Design. A work in progress

The graphic design portfolio and blog of Leah Canseco

The Girl

Subscribe

Who's Online

Twitter Updates

Main Menu