This post may contains affiliate links. Please read the disclosure for more info.
Branding isn’t just about your colors, your logo, or your website. Although those play a part in attracting people, branding isn’t just about the visuals like many people think. Those visuals catch the eye for people to stop scrolling, but it’s your core message that makes people love or hate you. It’s the message that makes them click follow and eventually buy.
Branding can be easy and effortless if you brand your business to be you. It doesn’t have to be a struggle. When you know your voice and speak on your purpose only, there doesn’t need to be a client avatar made. You can make one if you want, but if you really are delivering your soul purpose work, the right people will just come to you if you are acting in alignment and being your true self.
You are attracted to someone based on their content and their belief. You get magnetized and you want to follow them everywhere. Am I right? It even goes as far as following them on every social media platform if you truly find a brand that you love.
Think about that one.
This kind of branding calls in the real tribe. It’s not because of some fancy Facebook ad or an email opt-in that they gave you. It’s really the vibrations you get from them. A vibe that probably makes you feel inspired, empowered, or connected.
Think about the brands you love. What is it about them that you love? Why do you follow them? For the brands you follow on every platform, what really speaks to you?
So think about your brand. What is your soul purpose work that you really care about and are you letting people know about this?
How do you want to be known? Do you want to be useful? Is delivering a step by step guide more of your thing? Do you like delivering the strategy on how to do things? Do you want to be controversial and have people talking about what you just said? You like provoking people to think outside of the box? Do you want to entertain? You like to make people laugh and feel happy? Do you want to inspire, empower, and motivate others to take action? Do you want to move people into action or move them into tears?
These are just some pieces of content that can deliver the right message for your brand, a business that is you. A business that doesn’t require an on and off switch from your daily life versus business life.