What is ClickFunnels?

July 12, 2019
clickfunnels review

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ClickFunnels is a sales funnel software that is one of a kind. What is a sales funnel? A sales funnel is a series of web pages with an email opt in on the first page and a series of sales pages following it. Rather than making only one sale from a customer like a regular business structure, a sales funnel can help make multiple sales from one customer through a series of upsells, downsells, and one time offers. This is actually how ClickFunnels built their own business.

ClickFunnels was created by Russell Brunson. Russell Brunson tried and failed at so many businesses, but never gave up. He then finally created ClickFunnels after having to downsize his previous company. Brunson built this entirely self-funded SaaS business to $360 million dollar in just a short time and now makes even more than that. Other softwares similar to ClickFunnels can’t understand how they did it without any funding.

ClickFunnels quickly rose to the top as the funnel building software with a cult following. Many entrepreneurs are starting and scaling their business so quickly with ClickFunnels. Just check out some of the members from the Two Comma Club below. These are entrepreneurs who have made over 7 figures from one sales funnel. Can you imagine building a funnel that makes 7 figures passively in the background? This is why ClickFunnels has the motto that you are just “one funnel away”.

two comma club

What makes ClickFunnels different from other softwares?

ClickFunnels whole purpose is to make a sale from a customer. With a traditional store, you’re bombarded with many different products, making it super hard to actually get a webpage viewer to make a purchase. Ever go on a website and add a bunch of thing to your cart, but don’t actually checkout and buy? Of course you have. ClickFunnels created the software to solve this problem by only showing someone one offer at a time because a confused mind never buys.

When someone opts in for a freebie, they are taken into a sales funnel. Now if it is a front end funnel with ClickFunnels, they’ll usually be offered a low item product. ClickFunnels believes that whoever opens their wallet and puts in their credit card to a low cost product are more inclined to buy more through a series of upsells.

As you can see from the image below, this page has an upsell when the person is buying the low item for $37. For an additional $47, they can get another product up the value ladder. This makes the total for this purchase to be $84 rather than the original $37.

clickfunnels upsell

There is more after this page though. They will be asked again to buy a higher ticket item known as the one time offer that is usually worth $197 or more. When they click the button, they will automatically purchase this product as they had already put their credit card in the previous page. Not having to put a credit card in again increases the sale and also increase the value of the sale. From the freebie offer with no expectation to buy, this scenario from this funnel  can make $281 off one customer. Now sometimes the one time offer is a little too much for people so when they click no to not wanting to purchase the one time offer, they will be taken to a downsell. This is another opportunity to make an extra sale for those that are not ready for the one time offer. This is why ClickFunnels is the best software for funnel building because it has so many options to squeeze out a bit more sales. A lot of other softwares out there require many different plugins and can’t do all the different upsells and downsells that ClickFunnels does.

one time offer

To learn more about sales funnels, please read this post on why every business needs a sales funnel.


Getting started with ClickFunnels

ClickFunnels offers a 14-day free trial. This 14-day free trial will give you enough time to get used to the software. You’ll be able to check out how easy it really is to create a sales funnel with ClickFunnels.

Once you have signed up for your free trial, all you have to do is click Click Funnels on the menu in the dashboard when you are logged in to your account. Then you just simply click add new funnel and the image below will pop up. You can choose from many premade templates or buy a template.

add new funnel

Once you select a type of funnel, you will be taken to the funnel page with all the different pages of the funnel and the ability to do some split testing.


ClickFunnels also has the option to share a funnel. This is one of the best features that ClickFunnels has that other softwares do not have. The great thing about sharefunnels is that anyone can share an already completed sharefunnel with you and it imports it to your account. You’ll get the exact completed funnel. All you would have to do is change the mail opt in to your email software. This is especially handy if you are building funnels for clients, or sharing funnels with your team. Examples of sharing funnels with your team could be a prospect funnel for your multi level marketing team or a lead generation real estate funnel with all your real estate team.


ClickFunnels Honest Review

I signed up for ClickFunnels a year ago, and found the dashboard to be confusing. The dashboard has since been changed making it easier to create a new funnel. After trying out many different funnel softwares, ClickFunnels is the only one that does it all. Not only does it do it all, it’s also very easy to use, compared to other softwares that require other softwares or plugins to make it all work. You can even run memberships on ClickFunnels, making it super easy to collect residual income monthly on automation.

The funnels can sometimes take a few seconds to load and you will be hit with a loading graphic. The page builder is really easy to use. You won’t need to hire a coder or developer to get your first sales funnel up and going. I have found it odd that I can’t view my changes on the real web page without saving it first. This is nothing to worry about though, as you can see everything you are building on your page builder.

clickfunnels page builder

The option to split test is very helpful, as ClickFunnels will determine which landing page is doing the best. You’ll be able to save time and money once you know which landing page is working the best.

I love all the analytics that ClickFunnels gives with the opt in rates and how many people are actually viewing all the pages down the funnel. It would be great if ClickFunnels provided the average time a user is spending down the funnel in each page so we know if the page requires changing some words or image around for better conversion.

Another option I wish that was available is the ability to self-host a funnel on my website. Though you can do subdomains from your site, you can’t access your funnels or have it live unless you have a ClickFunnels membership. This isn’t a problem for the average business, but if you are a blogger, I know we want things on our own servers to host.

In order to delete a complete funnel, you’ll have to archive it. ClickFunnels doesn’t have a delete feature. This could be problematic for those who are obsessed with organization because your funnels never really get deleted, but instead archived. They are within your account forever. This makes it actually really easy to retrieve funnels that you want to be active again. It has come in handy plenty of times for me to retrieve an old funnel.

Overall, I find ClickFunnels to be an amazing software that is user friendly. A newbie funnel builder can quickly figure out the basics of building a funnel. No coding is needed to get your funnel up and running.


ClickFunnels pricing

ClickFunnels has two pricing options. The first plan starts at $97 while the Etison suite starts at $297. The $97 plan is all you need to get started. You’ll need to pair the $97 plan with your own email marketing software. I use Active Campaign. It integrates with ClickFunnels super easy and they are one of the best email marketing softwares for building sequences and automations. I find the pricing to be fair since you do get all the benefits of having an all in one funnel builder that doesn’t need anything else, unlike other funnel building softwares where you will have to integrate another software for a membership.

clickfunnels pricing


In conclusion

If you’re ready to start building a funnel to scale your business to passive income, then you need ClickFunnels. I highly recommend taking the One Funnel Away Challenge where you will learn how to build out your offers from scratch to launch. You can read more about the One Funnel Away Challenge on this blog post. If you’re not ready to take the challenge quite yet, then read Dot Com Secrets for a deep understanding on how funnels work. The book is free and it’s one of the best marketing books I’ve ever read.

If you’re ready to sign up for ClickFunnels through this link, send me an email with your name and email you signed up with and I will give you my bonus. It’s an in depth ClickFunnels course to help you get started in launching and scaling your business with ClickFunnels. If you have any questions about funnel building at all, just leave in the comments and I’ll be sure to answer it.

what is clickfunnels

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