Why every business needs a sales funnel

why every business needs a sales funnel

This post may contains affiliate links. Please read the disclosure for more info.

What is a sales funnel?

A sales funnel is a system that makes sales online without having to talk to that person before they buy. Think of it as a sales person who is always capturing leads and converting to customers even while you sleep. A sales funnel captures leads via opt-ins from a form or landing page of a website and takes the lead through a nurturing sequence that eventually has an offer to buy via frontend of a website or backend through emails. If done properly, the lead converts into a customer. It doesn’t just stop there as funnels can have upsells. In fact, funnels should be creating upsells. If the person has bought once, there is more of a chance that they will buy again from the same business. So email sequences have to be set up to sell more in the future. It is not just selling one thing to a customer and then the selling stops. It is more than that. A business can keep selling down the line so long as they are providing good value. This is one of the most crucial part of a website because without funnels, how will anyone convert into a customer? It’s very hard to convert a customer without a funnel. A sales funnel generates passive income, as you only need to create the frontend funnel or email sequence once and let it run forever.

Sales pipeline stages

You’ll notice that a funnel’s shape is wider at the top and tapers at the bottom which is the same structure as a sales funnel because at the top of the sales funnel is where a business is building awareness via branding and marketing activity and can reach many people. The second part of the sequence is the leads, which is captured when a customer wants a free offer that has been created by the business. They’ll have to drop their email in order to receive the free offer. Those that give their email are more interested in what the business has to offer than those who don’t. The funnel eventually becomes smaller because only a few of those that opted in become a prospect through the type of content that are delivered in the funnel. Eventually a sale is created once enough KLT (know, like, and trust) is built.

How to get started with sales funnels

You can start building a sales funnel with ClickFunnels. Russell Brunson who is one of my favorite marketers created ClickFunnels. The man is a genius and has created many different kinds of funnels to suit each business type. You can try ClickFunnels free for 14 days here. Not sure how you would use a funnel for your company? Check out the site to see how you can use it for your business. With ClickFunnels, you can generate leads, run a webinar, sell products, and so much more with a membership software site coming soon. ClickFunnels offers a simple drag and drop webpage editor so you don’t ever need to know any coding or ever need to hire a developer again! Anyone can do it. You also don’t need a website for it either. You can do away with paying that person to design and code your next website. ClickFunnels can be your sales team. ClickFunnels can be linked with your domain. Quickly build sales funnels that convert from all the starter templates. It has smart shopping cart with one click upsells. Everything is organized in one simple dashboard. It integrates with email and Facebook Marketing Automation.

How can I make money with with ClickFunnels

Making sales for your own business

Most of what I’ve talked about is how to make sales for your own business with a sales funnel. Essentially, you will want to have an opt-in form on your website or a ClickFunnels account in which there is a landing page they can opt-in that takes them through the sequence. You’ll want to take your customers up the value ladder to start paying more and not just a one time thing. Let’s take a dental business as an example. What if you provide a free teeth cleaning? For most businesses they would say no way to that idea! But for a smart business that wants to generate more income, that free teeth cleaning will have returning customers. How much did it require to gain that new customer now? With that new customer, you can keep upselling them to whitening, a retainer, etc. Many people need dentists and they usually end up going to the same one. The amount it took to acquire that customer was not very much with offering the free teeth cleaning compared to the amount of profit that can be generated from that same customer in the future. How can you apply this same concept to your business?

Dot Com Secrets

Graphic from Dot Com Secrets

Becoming a sales funnel consultant for businesses

Don’t have a business? You can become a sales funnel consultant for businesses. You can build funnels for businesses with ClickFunnels since it’s a page builder and only requires dragging and dropping items. I have mentioned prior that websites are dead ends if they don’t have a lead generation system, why not create leads for businesses. People are charging thousands for sales funnels. You can equally sell it as much as a website designed or developed, if not more. For every sales funnel you sell to a business, you will also generate monthly affiliate income from their subscription with ClickFunnels which is about $40 a month.

Becoming a ClickFunnels affiliate

ClickFunnels has one of the best affiliate programs. Their affiliate program is set out so that you can retire from your job and become a ClickFunnels affiliate full-time. The premise is that if you have 100 people sign up with a ClickFunnels account, you can make $4000 a month and ClickFunnels will even give you an extra $500 a month towards your dream car payment. They’ll give you an extra $1000 a month for your dream car if you have 200 people on subscriptions in which you will also be making $8000 a month from your affiliate commission. Check out the amazing affiliate program here with full training valued at $997.

4 Day Online Business Training

You’re one funnel away from  living your dream life! Get your free 14-day ClickFunnels trial. When you become a ClickFunnels member, you automatically become an affiliate also. If you want to learn more about how online marketing works and learn from Russell Brunson who has built million dollar sales through funnels alone, then you should definitely get this free book. Dot Com Secrets is my favorite marketing book and I wish this was around years ago when I first started my online business ventures. You will learn so much from this book and have examples on exactly how to build funnels and email sequences. You’ll learn how to create upsells. You’ll also learn the psychology of how people buy. You’ll want this book by your side at all times. You can get a free copy of the book here, just pay the shipping.

Why every business needs a sales funnel #salesfunnel #clickfunnels #onlinemarketing #business #businesstools

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