Why is email marketing important for your business?

December 20, 2022
why is email marketing important

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It’s no secret that email marketing is the most effective way to build an audience. But you can’t just start sending emails out and expect people to sign up on autopilot. You need a strategy, a system, and the right tools to make your emails more effective.

Now don’t click away just yet! I will share the exact systems I use to grow my email list to over 100 subscribers per day – and how you can do the same.

So why is email marketing important? Let’s start with the basics.

What Is Email Marketing?

Email marketing is a popular and powerful way to grow your business. It’s a tried-and-true strategy that has been proven to convert leads into customers, but it can take time to implement. 

How many times have you clicked on an advertisement in your inbox, which turned out to be for something you were really interested in? Because those ads were targeted to your interests, they were much more likely to get your attention than some random ad you saw on social media or a website.

This is the beauty of email marketing; it’s so easy for your customers to find what they want because it comes straight to them since they showed interest in what you had to offer by opting in.

Why Is Email Marketing Important?

Email marketing is one of the most important channels you can use to drive traffic to your website. Unlike social media where your account can get hacked, banned, or blocked, email marketing is the traffic you own. And with the right strategy, it can be a powerful tool for retaining existing customers.

To answer the question “why is email marketing important,” let’s first talk about how often consumers check email. According to Nexa Learning, the average person checks their emails at least once daily. That’s a lot of opportunities to build your relationship with them.

The key ingredients are a compelling subject line, a clear call-to-action, and relevant content. Sounds simple enough? It can be as long as you use these three keys. But how does this help your business grow? The answer lies in your email list.

According to MailChimp’s 2022 Email Marketing Statistics and Benchmarks, email marketing had the highest conversion rate out of all digital channels. Their average conversion rate was 3%. That’s huge!

This means that for every 100 people who open your email, about three will end up purchasing on your website. Your conversation rates are likely lower if you’re using any other method like social media or PPC advertising. 

So you can see why email marketing is important to grow your email list. The more subscribers you have, the larger your list of potential customers.

Why is email marketing important, and why should every business use it?

It’s Cost Effective

It’s incredibly cost-effective to send out an email to a list of subscribers than pay for advertisements on social media or other paid advertising channels. And because you can send automated emails to your list whenever you want, it doesn’t cost your business extra money to send them.

It’s a Direct Channel to Connect With Your Customers

Advertising on social media and other networks doesn’t provide any direct data on your recipient’s behavior. But by sending regular emails to your subscribers, you’re building a relationship with them and positioning yourself as an authority in your industry.

It’s Trackable

Many social media marketing platforms like Facebook don’t provide any data on who your recipients actually are or whether they actually took action after seeing your posts. But with email marketing, you can see exactly who opened your emails, which links they clicked on, and whether they converted or not. This allows you to improve your emails and outreach efforts over time based on the results you see from your previous email marketing campaigns.

Picking an Email Marketing Software

Here’s an overview of the main features and benefits offered by each of my top 3 favorite email marketing platforms:

Aweber – Starts at $0/month for up to 500 subscribers


Aweber has been around for a long time and offers many features custom-built for small businesses. This includes things like auto-responders and customer support tools like forms and surveys. It also has templates that make it easy to create new emails quickly.

Aweber at a Glance

  • Easy-to-use interface
  • Web push notifications
  • Simple drag-and-drop functionality
  • Email templates
  • Great support with live chat available 24/7
  • There is a lead generation feature
  • It’s not too costly to subscribe

Why I Like It

Most beginners start with an Aweber account because it’s easy to use and provides all the necessary features that they need to start building an email list and sending weekly newsletters to their audience. 

The user interface is intuitive, and the learning curve is pretty low compared to other platforms. I also love how simple the drag-and-drop system is for creating your email campaigns. Their customer support is also fantastic; you can contact them anytime if you have any questions or need help with something. Another great thing about Aweber is that you get lots of useful training and resources to help you maximize the platform’s potential. 

Get Response – Starts at $0/month for up to 500 subscribers

get response

GetResponse is similar in many ways to other email marketers. It has a lot of automated features like drip emails and social media follow buttons, which can help you engage with your audience on multiple channels at once. It also has some great email automation tools built right in!

GetResponse at a Glance 

  • Unlimited landing pages
  • Easy-to-use interface with lots of customization tools
  • Powerful automation features like tagging, sequence building, and autoresponders
  • Highly customizable landing pages and forms
  • Free migration from another tool
  • Visual automation builders
  • Third-party integrations
  • 14-day free trial

Why I Like It

Compared to Aweber, GetResponse offers a lot of powerful automation features that allow you to automate the follow-up process and send targeted messages to your subscribers based on their behavior.

GetResponse’s interface is straightforward. I especially like how easy it is to set up automation and tag-based segmentation, which makes it flexible. The analytics and reporting in GetResponse are great if you want to measure your email campaign’s effectiveness. If you’re looking to automatize your email marketing efforts, I would recommend using GetResponse.

ActiveCampaign – Starts at $9/month for up to 500 subscribers

active campaign

ActiveCampaign is the newest addition to this list—it’s been around for a while but just recently launched an all-in-one platform that makes it super easy to manage everything from creating new emails to tracking statistics about how they’re performing over time (which helps you optimize them).

ActiveCampaign at a Glance

  • Wide range of features for advanced users
  • Powerful automation features and CRM integration to automate sales and marketing activities
  • AI-driven recommendations to help improve results over time
  • Drag & drop email builder
  • Top-of-the-line customer support
  • Segmentation
  • Email & automation reporting
  • Site and Event Tracking
  • Custom Branded Forms & Landing Pages
  • Has the best email deliverability rates of the three platforms

Why I Like It

For me, ActiveCampaign really is the best of both worlds. It has all the features I need in an easy-to-use platform so I can focus on my business rather than my emails. I love the sales automation features that come with it, which have made my life so much easier. If you’re a small business looking for a complete all-in-one marketing solution, then I highly recommend checking out ActiveCampaign.

Personally, I use and recommend ActiveCampaign. I am also a big fan because it has a really powerful automation feature that allows you to segment your email list based on specific behaviors easily. It also has great split-testing capabilities that allow you to test different subject lines, images, and content to optimize conversion rates.

email marketing

How to Do Email Marketing

When someone visits your website, you want to make it easy for them to buy from you. That’s why you have a sales funnel—a series of events that lead from the visitor’s first interaction with your site to their eventual purchase. They help you avoid wasting time chasing down leads that aren’t ready to buy, or letting good leads slip through the cracks. It’s fairly simple, and most of the components are pre-made, so you can spend less time creating them.

Once you have your funnels set up, you’ll be ready to make sales from people who opted into your email list.

Here are 10 tips to help guide your business when doing email marketing:

1. Decide on an email marketing service provider and landing page builder

Decide on the services you want, how you want to use them, and how much you think you can afford. I recommend ClickFunnels with ActiveCampaign for a couple of reasons—the features and integrations are awesome. ClickFunnels will allow you to make more sales with your email marketing because it is meant to make lots of upsells and can also make memberships.

2. Create an opt-in freebie

Once you’ve decided on your email marketing provider, you need to decide what you will offer to get people to opt into your list. Most businesses will make a freebie based on their core offer. Here are simple ways to start.

3. Creating your landing page or opt-in page

Once you’ve created your freebie offer, you can start connecting your email marketing software with your landing page or sales funnel builder. You can design your landing page which can also be called the opt-in page.

4. Prepare your automated email

You’ll need to prepare an email that will automatically trigger when someone opts into your freebie. Your welcome email is a great opportunity to introduce your brand and get your subscribers excited about what you have in store. Keep it short and sweet, or people will opt out before they get the chance to know you.

5. Create a standard email template

You’ll want to create a standard email template that can be used for future campaigns. Here are a few samples.

6. Don’t rush the headlines

Your headline is the first thing that a new subscriber sees and it’s important to make a good impression. This determines if they will click the email or not. You can check out these tips for effective headlines.

7. Make sure everything looks good in the preview before hitting send

The layout of your email is crucial, and you want to make sure it looks great in both mobile and desktop versions before you hit send. 

8. Send it at the best time

This feature is actually built into most email marketing providers, so you don’t have to worry about scheduling it manually.

9. Use email drip campaigns

Once you’ve started sending out some emails, you can start using email drip campaigns—this will lead people through your sales funnel with specially timed emails.

10. Keep track of your results and monitor your emails

Now that you’ve sent your first campaign, it’s time to see how things went. You should be able to track how many people opened your emails, which ones were clicked the most, and who unsubscribed. 

Why You Should Split-Test the Landing Page

We’ve all been in a situation where we’ve started a new business and are unsure what to do next. Maybe our initial product launch could have been more impressive, or maybe it was just too early for our audience to know what they wanted from us.

The truth is that when you’re starting out, you don’t have the time or resources to test everything—but you do have time and resources to split test your landing page.


Because split testing your landing page can help you collect data on whether or not people are seeing your page through different channels (mobile vs. desktop), what texts work best when sending them directly, and whether or not people are more likely to convert if they get a phone call first. These will give you information about your audience and how they interact with your product or service.

And if those results aren’t enough, there’s also an opportunity cost: having an ongoing email sequence means that instead of spending an hour working on a new campaign every day, you can spend that hour working on something else instead—like focusing on your business!


So why is email marketing important? To stay top of mind with customers and drive repeat business — it’s a lot more effective than advertising on social media (where your customer’s attention is constantly being pulled in other directions). It’s also affordable, effective, and measurable, which is everything you need in a digital marketing strategy.

But the simple truth is that creating an email list takes work. It takes time, effort, and creativity to generate the conversion numbers you need to explode your blog’s growth. While this email marketing strategy will help you gain the momentum necessary to sustain a solid growth rate, the real magic happens when you leverage the power of automation.

Growing your email list to 100/ day is possible with the right platform. I hope this blog has given you the tools and the insight to crack the code and see growth like never before. Don’t forget to focus on producing good, valuable content and giving it your best shot!

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